Mergers and Acquisitions - Twitter buys Mopub in its biggest technology acquisition yet
In the newest technology mergers and acquisitions report, Twitter made its biggest acquisition yet when it recently bought the mobile advertising business Mopub for a reported $350 million. perfectly, the move will help Twitter hold better pathway of its ad inventory on an up-to-the-minute basis.
TechCrunch said in a latest article that there were some purchasers that were interested in Mopub, including the publicity mesh Millennial Media.
AllThingsD is one of several report causes that is matching the deal to when Google came by DoubleClick. Twitter will better be able to offer the right ad space at the right time to third-party publishers.
According to income merchandise VP Kevin Weil, the move follows current commerce tendencies, such as a huge move to mobile devices happening on the consumer edge.
Additionally, Weil notified AllThingsD that the move represents a move in the direction of programmatic buying on the publicity side. By obtaining Mopub, Twitter is profiting real time tendering technology—something it has thus far lacked. Mopub CEO Jim Payne wrote a mail on the business blog further explaining the Technology mergers acquisition. According to Payne, he is stimulated to "join the flock" with Twitter and extend construction value content for publishers.
"In supplement to buying into in new capabilities for our publisher platform, we accept as true there are possibilities to convey better native advocating to the wireless ecosystem," Payne composed. "With the support of the group and assets of Twitter, we'll be able to move even more rapidly in the direction of the realization of our original vision."
Payne supplemented that Mopub's firm pledge to its customers will not change. Twitter is easily bringing financial steadiness and will further help Mopub construct the tools and technology that mobile advocating enterprises need.
Its always advisable that before going for such mergers and Acquisitions always take an help from best technology investment banking or M&A advisor.
In the newest technology mergers and acquisitions report, Twitter made its biggest acquisition yet when it recently bought the mobile advertising business Mopub for a reported $350 million. perfectly, the move will help Twitter hold better pathway of its ad inventory on an up-to-the-minute basis.
TechCrunch said in a latest article that there were some purchasers that were interested in Mopub, including the publicity mesh Millennial Media.
AllThingsD is one of several report causes that is matching the deal to when Google came by DoubleClick. Twitter will better be able to offer the right ad space at the right time to third-party publishers.
According to income merchandise VP Kevin Weil, the move follows current commerce tendencies, such as a huge move to mobile devices happening on the consumer edge.
Additionally, Weil notified AllThingsD that the move represents a move in the direction of programmatic buying on the publicity side. By obtaining Mopub, Twitter is profiting real time tendering technology—something it has thus far lacked. Mopub CEO Jim Payne wrote a mail on the business blog further explaining the Technology mergers acquisition. According to Payne, he is stimulated to "join the flock" with Twitter and extend construction value content for publishers.
"In supplement to buying into in new capabilities for our publisher platform, we accept as true there are possibilities to convey better native advocating to the wireless ecosystem," Payne composed. "With the support of the group and assets of Twitter, we'll be able to move even more rapidly in the direction of the realization of our original vision."
Payne supplemented that Mopub's firm pledge to its customers will not change. Twitter is easily bringing financial steadiness and will further help Mopub construct the tools and technology that mobile advocating enterprises need.
Its always advisable that before going for such mergers and Acquisitions always take an help from best technology investment banking or M&A advisor.
